Each visitor to your blog or website is a potential customer, and any changes you make to the overall site design, usability, or quality of content on your blog can create or damage the customer-client relationship. You want to avoid turning visitors away because of a poorly-constructed site or presentation, and set your sights on finding ways to boost traffic. Making yourself more discoverable is one part of ―Search Engine Optimization‖ (SEO) techniques, and can help you reach the top rankings of search engines so potential visitors can find you after a simple search. Increasing visitors requires both a technical approach and some direct marketing. You‘ll want to start by making sure you are hosting the blog or website on your own domain; this makes it much easier for search engines to find, and also makes your URL much more credible. You can then use the URL name itself to promote it, adding a ‗www‘ tag to your postings, e-mail signatures, and other information that you share on the web. The next step is to write good titles. Even people who are already subscribing to your blog may not actually click on the information you have written unless they are compelled to do so.
Make sure your titles are on topic and describe the content you are posting. Using keywords in your titles makes it much easier for search engines to discover them as well, and you can use tools such as Overture and WordTracker to generate some keywords that work well with your site. Another effective way to start generating visitors is to participate in discussion groups, forums, and even other blogs. Taking initiative with your own social networking can help you gain a steady audience very quickly; try participating in online communities related to your industry, or run some keyword searches yourself and find out what your prospects are talking about within your niche. It‘s likely that you‘ll stumble across a few different discussion forums and groups, many of which that can get you instant traffic by clicking on your signature each time you participate.
You‘ll always want to tag your content as often as possible, since many people run searches based on tags and keywords, larger sites including Digg, Technorati, and StumbleUpon use tags to sort all content published on the web, and you can reach a larger audience simply by breaking apart your content and submitting it to the appropriate categories. Another simple and effective way to increase traffic is to simply write quality content; the more quality you provide for your readers, the higher the chances that your audience will link to you and share the information you are presenting to others.
This is word-of-mouth marketing at its best, and you can create some very unique articles over time. Visitor traffic increases dramatically when your posts are submitted to larger directory sites and social bookmarking networks; think of ways that you can start developing some very unique articles, content, and posts. Remember that original and media-rich content is in high demand!
Improving Your Search Engine Rankings
As your website or blog URL starts to spread across the internet, you‘ll also need to focus on improving your search engine ranking placement. There are many ways to improve your search engine placement, and this is essentially what search engine optimization (SEO) specialists aim to do. The first thing you need to remember with SEO is that major search engines crawl/spider the web automatically using a specific set of rules called algorithms; this means there are specific rules and guidelines to keep in mind when designing and posting to your site. First, you‘ll need to focus on keywords. Keywords that match your titles and headings are one of the most effective ways to achieve a high search engine placement. Targeted keywords are essential for developing your ad campaign, and are more favorable to search engines than general terms.
Another way to improve search engine rankings is to regularly submit quality content; the web is becoming more competitive than ever, and you will need to provide 100% unique content so that the algorithms can confirm that your site is legitimate. Search engine optimization experts also focus on the overall design and descriptions of the body of your website. Each piece of content needs to have a strong title tag, along with META description tag. The META tag helps to describe the article in a few keyword-rich sentences, and can help you boost your ranking immediately. (You do need to be aware however that meta-tag keywords and descriptions do not carry the weight with Search Engines they used to.) The more often you provide complete content, the higher the chances of obtaining a higher rank. Publishing fresh content regularly will help you do this consistently, making it much easier to draw traffic from organic searches or the search results not shown as ―Sponsored results‖.
If you are looking for a more structured program to increase visibility, paid inclusion sites are another option. You will need to work with your marketing budget on this, but once your site is fully optimized, you can start to submit to search engines and databases that can offer you placement across multiple networks. Altavista, Ask Jeeves, and Submitawebsite.com are all examples of paid inclusion sites that can boost your blog or website‘s visibility after a few simple steps.